Keith Bowen Upped To President Of Altice News & Advertising
Altice USA has promoted Keith Bowen to president of Altice News & Advertising, assuming the role from Jon Steinberg, who will leave the company in the spring. In addition, Kristin Malaspina has been named general manager of Cheddar News and SVP, distribution, Altice News.
Bowen, who previously was chief revenue officer for Altice News & Advertising, will now have oversight over Altice USA news brands Cheddar News, News 12 and i24NEWS as well as the a4 advanced advertising and data business.
Before joining Altice USA Bowen was chief revenue officer for Spectrum Reach and earlier in his career served in similar roles for Tribune Media and Urban One (formerly Radio One). He will report to Altice USA CEO Dexter Goei.
Steinberg, who founded Cheddar in 2016 and joined Altice USA in 2019 as part of the company’s acquisition of Cheddar News, will serve as an adviser to Bowen over the next several months in advance of his departure this spring, and, after a period of transition, will return to his entrepreneurial roots.
As GM of Cheddar News and SVP, distribution for Altice News, Kristin Malaspina will now be responsible for Cheddar News’ content, growth and operations while continuing to lead the distribution teams across all Altice News brands. She will report directly to Bowen.
Malaspina previously was SVP of marketing and partnerships for Altice News & Advertising, and, before that, worked for Starz and also spent many years at Time Warner Cable/Spectrum News in various executive marketing and distribution positions.
“In looking back on my time leading both Cheddar and the Altice News & Advertising group, I remain immensely proud of the work that our teams have done in serving our viewers with the highest quality news reporting and our clients with innovative advertising products,” Steinberg said. “As I take my next entrepreneurial step, I leave the Altice News & Advertising group, including Cheddar News, in extremely capable hands in Keith and Kristin and look forward to watching what they do next.”