Marian Pittman Promoted To President Of Content And WSB-TV

Cox Media Group said today that Marian Pittman will expand her responsibilities to include leading its ABC affiliate WSB-TV Atlanta. Pittman, who currently leads CMG’s content, product, innovation and research teams, will be promoted to president of content and WSB-TV. She’ll succeed Ray Carter, who is retiring after nearly 40 years of leadership in local television, on April 1.

Cox said: “Pittman is one of the broadcast media industry’s most innovative and successful leaders. She currently spearheads the ongoing evolution of the company’s streaming and digital business, including multi-platform and award-winning content. Pittman and her team are on a mission to ensure CMG continues to innovate in local news and investigative journalism, including how content is created, presented, and delivered.”

Dan York, CMG’s president-CEO, said: “Marian possesses an unmatched knowledge of broadcast television, and there is no greater advocate for local news and investigative journalism. She’s the right leader to help WSB-TV build on its extraordinary legacy of journalistic integrity, operational excellence, and service to the people and businesses of Atlanta.”

Pittman’s award-winning media career began at CMG’s WSOC Charlotte, N.C. That was followed by stints at other CMG television stations: WHIO Dayton, Ohio; WFTV Orlando, Fla.; and WSB.

In 2014, Pittman joined CMG’s corporate leadership team as vice president of news and marketing, overseeing the news and strategic marketing vision for the company’s award-winning television markets. She later rose to executive vice president. In 2023 she was inducted into the Southeast Chapter of the National Academy of Television Arts and Sciences (NATAS) Silver Circle for her extraordinary and ongoing contributions to broadcast media.

“I’m proud to return to WSB-TV to lead a station and team with such a storied history and reputation for positively impacting viewers and communities,” Pittman said. “WSB-TV continually demonstrates what can happen when a group of people focus on a shared purpose of serving their community and clients. It’s an honor and privilege to continue cultivating that culture and to rejoin such a winning team.”