NFL And STN Video Sign Multi-Year Partnership Extension

STN Video, an online video platform for publishers that care about user experience, content and monetization, and the National Football League have signed a multi-year partnership agreement extension that will help STN publishers deliver official highlights, game recaps, top plays, interviews and more to their users.

“Fan engagement has always been a top priority,” says Blake Stuchin, the NFL’s head of digital media business development. “STN has been an instrumental partner in engaging fans whenever and wherever they get updates about their favorite team.”

For seven years, the STN Video Online Video Platform has helped the NFL deliver billions of video views to local fans reading about their favorite teams on thousands of publishers including the New York Post, Miami Herald, Sports Illustrated, Chicago Tribune and USA Today Sports. STN Video says its premium editorial integrations allow them to reach an over 96% unique audience for the NFL, creating incremental scale and helping them engage their fans wherever they get their sports news.

“The NFL is synonymous with some of the most exciting, well produced and fan-driven content in all of sports,” says Matthew Watson, CEO of STN Video. “Partnering with the NFL allows us to serve our online publishing and advertising partners with brand safe, contextually relevant video from the most watched league.”

Publishers on the STN platform will have access to official NFL content from the NFL that is delivering events across the 2023 season including:

• NFL kickoff on Sept. 7 featuring the defending Super Bowl champion Kansas City Chiefs hosting the Detroit Lions
• Five international regular season games in the U.K. and Germany, including the league’s first game in Frankfurt
• The first meeting between the most recent Most Valuable Player award winners, Patrick Mahomes and Aaron Rodgers, in Week 4
• Two holiday tripleheaders on Thanksgiving and Christmas Day
• A matchup between the top two picks in the 2023 NFL Draft, Bryce Young and CJ Stroud, in Week 8 when the Carolina Panthers host the Houston Texans.