Webinar To Explore Optimizing Weather Storytelling And Workflows In The Cloud

The advantages of moving weather reporting and workflows into the cloud go way beyond the efficiency and flexibility of remote access and disaster recovery. They also include a boost in creativity as meteorologists share their work in central or regional libraries, the ability to back up staff challenged by severe weather events and the option of reducing operational footprints once the move away from hardware is complete. A TVNewsCheck webinar, sponsored by The Weather Company, will explore the possibilities of weather workflows in the cloud for TV engineers, meteorologists, news directors and station general managers. Register here. 

As TV engineering managers look to move operations into the cloud, weather graphics and reporting platforms have emerged as important candidates for re-platforming, and not just because of the need for remote production during the COVID-19 pandemic.

A cloud-based weather solution can permit meteorologists in one city to step in and create scenes for a colleague reporting around the clock, in a distant city, during a severe weather event or disaster. Or the weather team at a station taken off the air by a flood, tornado, hurricane or wildfire could access their weather software and graphics from anywhere.

There are also opportunities for increased creativity, as meteorologists in different markets share assets, tap libraries of one another’s work, collaborate on big stories and, on occasion, stand in for one another if necessary.

Photo of Bob Millis

The Weather Company’s Bob Millis

TVNewsCheck and The Weather Company will consider the possibilities — for TV engineering teams, meteorologists, news directors and station general managers — of moving weather software into the cloud  during a webinar, Optimizing Weather Storytelling and Workflows in the Cloud, on Tuesday, Feb. 23, at 1 p.m. ET.

Joining the webinar as speakers will be two executives from The Weather Company, an IBM Business.


Bob Millis, offering manager for Max Cloud, leads the vision and technical strategy of the Max Weather Solutions, focusing on cloud native, IP video and AI applications.

Photo of Jerry Martz

The Weather Company’s Jerry Martz

Jerry Martz, senior account executive and meteorologist, works with leading TV stations and broadcast groups across the U.S., helping them to leverage Weather Company technology across screens and stay essential to their audience in a changing media ecosystem. Jerry was an on-camera meteorologist for nearly 20 years at WTAE-TV and WBRE-TV in Pennsylvania, and WTOV-TV and WSYX-TV in Ohio, and taught introductory meteorology for 12 years as well at various universities. While Jerry is still passionate about weather science, he’s shifting his focus to helping broadcasters stay competitive, better engage their audiences, and fully monetize every platform.

Kathy Haley, co-founder and publisher of TVNewsCheck, will moderate the webinar.

To join the webinar as a participant, please register here.


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