1:00-1:50 p.m. ET

Building & Expanding Audiences

Leaders in content creation, UX, aggregation and marketing talk about how to build and retain audience on streaming news services. How do channels optimize content, app design, quality control and audience promotion? What are the best advertising and promotion channels for building a loyal audience?

Stephanie Reikofski, Senior Director, Digital Integrations and OTT, Gray Television
Jeff Zellmer, VP Digital Marketing and Strategic Partnerships, Fox Owned Stations
Susanne Mei, SVP, CBS News Digital
Jon Accarrino, Executive Director, Business Development Bonneville Salt Lake/KSL
Moderator: Michael Depp, Editor, TVNewsCheck

1:50 – 2:05 p.m. ET

Fireside Chat: Storytelling 360 – Reinventing Collaborative News Production, Everywhere

Whether it is for TV, Radio or digital platforms, producing news in a content-everywhere environment requires a new generation of technology. What is Storytelling 360 and how does it transform news workflow in the studio, in the field or in distributed production settings?

2:10-3:00 p.m. ET

Best Practices for Generating Revenue

Direct sales, programmatic, packaging linear with streaming … What are media buyers looking for in streaming news and where are the best places to find it? What categories are innovating on streaming and how are advertisers finding success with strategies like personalization, sales attribution and audience segmentation?

Speakers:

Maggie Daly, Senior Director, OTT Revenue, The E.W. Scripps Company
Christian Divino, VP, Addressable Sales and Strategy, Disney Advertising Sales Local
Roma Kojima, Senior Director, Customer Success and Data Operations, CBC
Joe Weir, SVP Digital, Cox Media Group
Moderator: Blake Sabatinelli, COO, Atmosphere.tv

3-3:30 p.m. ET

Roundtable — FAST Lane: Technology & the Road to Boosting Audience & Revenue

We wrap up Streaming News 2021 with a conversation about expanding distribution and revenue by connecting easily to platforms ranging from Roku and Samsung TV Plus to Plex, Zumo and the rest while seamlessly integrating ads.