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Producing More Local Programming Without Breaking The Bank (Or Your Staff)
April 14, 2022 @ 1:00 pm - 2:00 pm EDT
TV Station groups are diversifying local programming to replace syndicated shows and create new options for linear and streaming services. What formats are proving successful and how are shows being produced efficiently? What purely local shows are working? Is OTT feeding the programming beast on linear or vice versa?
Speakers:
Frank Cicha, EVP Programming, Fox Television Stations
Sean McLaughlin, VP of News, Local Division, The E.W. Scripps Company
Adam Ostrow, Chief Digital Officer, Tegna
Matt Jaquint, SVP, Local Media, Gray Television
Daniel Webster, Vice President, Strategic Accounts, Blackbird Americas
Michael Depp, Moderator