As streaming becomes more of a focus for national and local news, executives will discuss how sales organizations are adapting to maximize direct sales and get the most out of programmatic exchange. Streaming leaders also discuss their strategies for audience development on OTT channels, the role of vMVPDs and where marketing and UX continue to evolve to give newsrooms a competitive edge.

Speakers:
Raoul Marinescu, President, Digital Sales, Allen Media Digital (moderator)
Brian Fisher, SVP, Digital Sales, Estrella Media
Sonali Pathak, SVP, Business Development & Strategy, Local, NBCUniversal
Ken Ripley, VP of Digital Sales, Scripps Networks
Erin Overstreet, VP, Digital Sales, Gray Television
Michael Page, SVP, Digital Sales, Fox Television Stations

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