As streaming becomes more of a focus for national and local news, executives will discuss how sales organizations are adapting to maximize direct sales and get the most out of programmatic exchange. Streaming leaders also discuss their strategies for audience development on OTT channels, the role of vMVPDs and where marketing and UX continue to evolve to give newsrooms a competitive edge.

Speakers:
Brian Fisher, SVP, Digital Sales, Estrella Media
Shawn Makhijani, SVP of Business Development and Strategy, NBCUniversal Television and Streaming & SVP, NBC Spot On
Ken Ripley, VP of Digital Sales, Scripps Networks
Erin Overstreet, VP, Digital Sales, Gray Television
Michael Page, SVP, Digital Sales, Fox Television Stations
Michael Depp, Editor, TVNewsCheck (moderator)

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