Data, Attribution & Optimizing Spot TV
July 28 @ 1:00 pm - 2:00 pm EDT
How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? How effectively are buyers and sellers using attribution technology to target and refine campaigns? What other data sources are emerging as key to the buying and selling of spot TV?