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TV2025: Monetizing the Future
October 19, 2022 @ 8:00 am - 5:00 pm EDT
Creating More Content for a Multimedia Audience
TV station groups see significant opportunity in expanding their news and other local programming to serve audiences on streaming, NextGen TV, the web, mobile and in some cases their daytime lineups. With content creation teams maxed out, they need to streamline traditional workflows to enable news sharing, collaboration and easy reversioning for multiple platforms. How are hubbing, the cloud, AI and other technologies powering this transformation and how are busy news teams being encouraged to change? Will station groups need to expand their teams and boost compensation?
Cybersecurity: Strategies for Mitigating Risk in a High Visibility Industry
The CISOs of major station and network groups talk about the most important security issues media companies face in an environment of escalating threat. They tackle best practices for government and insurance company compliance, working with broadcast technology vendors to mitigate against risk and training organizations to be more aware and vigilant against phishing and other threats.
Station Group Leaders on the State of the Industry
Top executives at four major station groups take the stage with TVNewsCheck Editor Michael Depp to talk about their outlook for 2023, their biggest challenges and their forecasts of the most significant opportunities for developing and nurturing new revenue streams by 2025. How are they tackling the recruitment crisis, vMVPD subscriber fees, the need for more content and the ebbing of network exclusivity?
Data and Redefining the Audience Relationship
Streaming, NextGen TV, e-newsletters, news personalization and other emerging businesses are giving broadcasters access to troves of new consumer data that can influence decisions about new programming, new revenue streams and their relationships to consumers. How are pioneering station groups managing, integrating and capitalizing on all this new data and how are they turning it into audience impressions and revenue?
NextGen TV, Streaming and the Future of Local Media
NextGen TV, set to be available in 75 markets, including New York, Philadelphia, Miami, San Francisco and Washington, DC, by the end of 2022, is making its consumer debut amid the meteoric rise of consumer streaming. How will TV station groups balance the content, marketing, revenue and technology needs associated with nurturing both distribution platforms? How is technology making it easier for local broadcasters to distribute content over many platforms while developing a mobile distribution feed that serves consumers in cars, on the beach and at the stadium? And when will data broadcasting begin feeding significant revenue to support all this expansion?
Technology, Data and the Future of Local TV Advertising Revenue
Audience measurement is undergoing historic change even as advertisers shift their targeting from age/sex demographics to consumer data and outcomes-based campaigns. How are station groups working with data and technology providers to develop omnimedia campaigns that are easy to execute? How is the effort to streamline transactions with automated platforms, as some groups build their own tech stacks while others partner with vendors?
Technology, the Cloud and the Station Group of the Future
Cloud workflows for the media industry have taken a great leap forward since 2020, as leading technologists work toward moving playout and production technology into the cloud. How is this movement affecting technology roadmaps at large, medium and smaller TV station groups, where NextGen TV, streaming, hubbing and news sharing are important priorities? When will local station operations be accessed in the cloud and how will that define the future of the station group?