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TV2025: Monetizing the Future

September 22, 2021 @ 1:00 pm - September 23, 2021 @ 3:30 pm EDT

TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The event also features the presentation of the Station Group of the Year award and an interview with its chief executive, along with a concluding roundtable discussion. 


Wednesday, September 22nd 
1-1:50 pm
Data, Technology & Optimizing Spot TV
TV station groups have worked for years to modernize and streamline the sale of local TV to national advertisers. What progress have they made? Ad agency leaders talk about their progress automating the buy side and what they’d like to see from the sell side in 2022. How important is attribution, audience segmentation and multiplatform campaign execution? Will a streamlined spot TV transaction actually attract new revenue into spot TV?
Eric Cavanaugh, SVP, Data Intelligence, Publicis Media
Jennifer Hungerbuhler, EVP, Managing Director, Local Video and Audio Investment, Dentsu
Frank Friedman, VP of Consumer Engagement, Local Media, The E.W. Scripps Company
Brad Thompson, SVP, Partner, Integrated Investment, UM Worldwide
Janet Stilson, Contributing Editor, TVNewsCheck (moderator)
1:50-2:05 pm
From Network TV to Networked Broadcasting: Connecting the Dots
Mark Aitken, President, One Media
John Hane, President, Bitpath
2:10-3 pm
NextGen TV 2025
After years of preparation and buildout, NextGen TV should be a business by 2025, with new revenue streams from data broadcasting, targeted advertising and perhaps new mobile applications. How do station group CFOs see NextGen TV revenue streams developing, and how will stations market their new services to both enterprise customers and consumers? Can stations build mobile broadcasting into a business without cooperation from the wireless carriers? And just how big an opportunity are automotive applications for NextGen TV?
Kerry Oslund, VP of Strategy and Business Development, The E.W. Scripps Company
Shawn Makhijani, SVP of Business Development and Strategy, NBCU
Anne Schelle, Managing Director, Pearl TV
Jim Stenberg, EVP, SFN Infrastructure, Signal Infrastructure Group
Glen Dickson, Contributing Editor, TVNewsCheck (moderator)
3-3:30 pm 
Station Group of the Year Presentation
Thursday, September 23rd
1-1:50 pm 
A C-Suiter’s Guide to Capitalizing in the Cloud
From hubbing playout and master control to transforming news workflows and preparing for NextGen TV, station groups see opportunities in moving operations into the cloud. What are the technology and financial implications of a move, in whole or in part, to the cloud? Are groups eyeing private clouds? Or will the public cloud suffice?
Mike Kralec, VP of Technical Operations and Deputy CTO, Sinclair Broadcast Group
Jeff Birch, VP of Engineering, CBS Owned Stations
Joe Addalia, Director of Technology Projects, Hearst Television
Sam Peterson, GM, Core Business Unit, Bitcentral
Bob Hesskamp, EVP of Enginnering, WarnerMedia
1:50-2:05 pm
Earth, Wind and Fireside Chat: Why Moving to The Cloud is Essential
The Max Cloud platform is designed to help broadcasters increase speed, agility and collaboration by delivering the functionality, advanced graphics and rapid production of Max in a powerful IBM Cloud environment. Learn why broadcasters are getting serious about moving to a cloud that is built with availability, scalability and security in mind.
Jerry Martz, Senior Account Executive & Meteorologist, The Weather Company, an IBM Business
Kathy Haley, Co-Founder & Publisher, NewsCheckMedia (moderator)
2:10-3 pm
Station Group Leaders on the State of the Industry
TVNewsCheck Editor Michael Depp interviews four TV station group CEOs about the state of their business including advertising, subscription and digital revenue streams, the network-affiliate relationship, station trading, their growing news operations and how local TV is building a business in the world of streaming.
Jack Abernethy, CEO, Fox Television Stations
Jordan Wertlieb, President, Hearst Television
Pat LaPlatney, President & co-CEO, Gray Television
Michael Depp, Editor, TVNewsCheck (moderator)


September 22, 2021 @ 1:00 pm EDT
September 23, 2021 @ 3:30 pm EDT
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