TV leaders will frame out monetization strategies for a dramatically changed, post-pandemic market in this two-day virtual conference. Panels will examine data, technology and spot TV; NextGen TV’s pathways to monetization; the financial implications of broadcasters’ move to the cloud and TVNewsCheck’s annual conversation with four station group leaders on the state of the industry. The event also features the presentation of the Station Group of the Year award and an interview with its chief executive, along with a concluding roundtable discussion.
Wednesday, September 22nd
Data, Technology & Optimizing Spot TV
TV station groups have worked for years to modernize and streamline the sale of local TV to national advertisers. What progress have they made? Ad agency leaders talk about their progress automating the buy side and what they’d like to see from the sell side in 2022. How important is attribution, audience segmentation and multiplatform campaign execution? Will a streamlined spot TV transaction actually attract new revenue into spot TV?
NextGen TV 2025
After years of preparation and buildout, NextGen TV should be a business by 2025, with new revenue streams from data broadcasting, targeted advertising and perhaps new mobile applications. How do station group CFOs see NextGen TV revenue streams developing, and how will stations market their new services to both enterprise customers and consumers? Can stations build mobile broadcasting into a business without cooperation from the wireless carriers? And just how big an opportunity are automotive applications for NextGen TV?
Station Group of the Year Presentation
Thursday, September 23rd
A C-Suiter’s Guide to Capitalizing in the Cloud
From hubbing playout and master control to transforming news workflows and preparing for NextGen TV, station groups see opportunities in moving operations into the cloud. What are the technology and financial implications of a move, in whole or in part, to the cloud? Are groups eyeing private clouds? Or will the public cloud suffice?
Station Group Leaders on the State of the Industry
TVNewsCheck Editor Michael Depp interviews four TV station group CEOs about the state of their business including advertising, subscription and digital revenue streams, the network-affiliate relationship, station trading, their growing news operations and how local TV is building a business in the world of streaming.