CNBC Revs Up For Documentary, ‘Inside Track: The Business Of Formula 1’

As the global sports phenomenon Formula 1 continues its expansion in the United States and garners widespread attention, CNBC presents a new documentary, Inside Track: The Business of Formula 1, an exclusive behind-the-scenes analysis of the business behind the prestigious racing series. The one-hour documentary debuts globally on Thursday, Nov. 16, at 8 p.m. ET, and CNBC Pro subscribers will get early access to stream it first on the same day at 7 p.m. ET.

CNBC‘s Sara Eisen delves into how the elite, internationally esteemed motorsports league has achieved rapid growth in attendance, viewership, and market value and examines the sport’s future – including the new and ambitious Las Vegas Grand Prix. Profiling the industry’s top executives and F1’s leadership, as well as meeting the superstar drivers, the documentary explores what is fueling Formula 1’s immense popularity and who is profiting from its expansion.

Eisen gains exclusive access to personnel, locations, technology, and experiences related to the sport, filming on-site at four races in 2023 – Miami, Montreal, Silverstone and Austin. Speaking in-depth with Greg Maffei, Liberty Media CEO, and Stefano Domenicali, Formula One Group CEO, Eisen explores how Formula 1’s business has transformed since the U.S.-based media company acquired it in 2017.

Throughout the documentary, the various team personnel, including California-born McLaren Racing CEO Zak Brown, comment extensively on the finances, revenue, and expansion of F1 and the critical role of sponsors. The business of F1 goes beyond team and league operations to include the fan experience at a Grand Prix, and Eisen elaborates on the luxurious hospitality options both on the grid and in the stands. The upcoming inaugural Las Vegas Grand Prix, the third race in the U.S., promises to up the ante.