News Veteran Jennifer Rigby Joins Gray’s In-House News Research & Consulting Group

Jennifer Rigby

Gray Television today added long-time, large-market newsroom leader and strategist Jennifer Rigby to Gray’s recently launched in-house news research and consulting team.

Rigby comes to Gray with nearly 40 years of experience in news, most recently as news director of WXIA Atlanta. Previously, she led digital and content initiatives as vice president of live programming at the Weather Channel.

Rigby served as the first female news director at WSB-TV Atlanta, WPXI Pittsburgh and WHIO Dayton, Ohio. She also worked in local news at KFSN Fresno, Calif.; KSAZ Phoenix; and KTVX in her hometown of Salt Lake City.

Her demand for high-quality journalism has earned dozens of awards for her teams, including most recently a duPont Columbia Award in 2023. Rigby has also worked as a senior consultant for research firm SmithGeiger.

Gray recently transitioned to an in-house, industry-leading team of news research and consulting experts. Rigby joins the team led by Gray Vice President of Research and Consulting Chris Archer, Director of Research Tony Calfo, research analysts Lorraine Simmons and Todd Galloway, and news consultants Michelle Toy and Ian Rubin.

Archer said: “We’ve had the opportunity to build a dream team at a company constantly investing in local news, as Gray deploys an innovative model to provide high-frequency research insights and high-touch strategic guidance. This team and this station group set the bar for success in the industry.”