Black Tech Week Announces New Media Division Including Partnerships With NBCU, Inc. Magazine, Others

Black Tech Week (BTW), a culture-driven conference connecting entrepreneurs, innovators and creatives of color to corporations, investors and one another across several days of curated content, social events and incredible energy, has created a media division, BlackTech Weekly. This expansion aims to amplify the work of Black founders, partners and ecosystems around the world.

Brian Brackeen, co-owner of Black Tech Week, said: “Black founder stories are not being told with authenticity. Often, the reporting amplifies themes of adversity and struggle, rather than focusing on the innovations and successes. Through Black Tech Weekly, we intend to deliberately change this narrative and realign the way mainstream media frames Black business culture.”

BlackTechWeekly has secured partnerships with several corporations including Inc. Magazine and NBCUniversal. “The distribution and engagement power of these collaborations will help bring the extraordinary stories of Black innovators to a collective audience of over 100 million people, monthly.”

Specifically with NBCUniversal, BlackTech Weekly is tapping into the leading media and entertainment company’s massive scale, premium, trusted IP and highly interactive audiences to create custom content and exclusive, must-see event moments that will be produced by NBC’s Brand Studio.

At Black Tech Week’s conference this month and beyond, audiences will have access to nearly 20 pieces of curated content wherever they choose to tune in across NBCUniversal’s One Platform ecosystem from linear to digital and more on CNBC, MSNBC, NBC News and Peacock as well as Black Tech Week’s Channel on the Apple News app.

“BlackTech Weekly is an incredible organization, whose marquee event has become a transformative place to discuss content, connection and culture,” said Barrett McCree, NBCU vice president, advertising and partnerships. “We are thrilled to partner with them, and to further extend the reach and impact of BlackTech Weekly’s community across NBCUniversal’s One Platform.”

BRAND CONNECTIONS

Furthering its commitment to honoring the narratives of Black founders, Black Tech Weekly has reached a unique agreement with its media partners to retain full editorial control across all channels, “ensuring the highest standards of consistency and integrity across content.”

Black Tech Weekly’s media partners have also committed to cross-posting content across outlets and platforms, all published under the Black Tech Weekly brand.

Black-owned publications including Rolling Out and Black Wall Street Times will also join the partnership as Black Tech Weekly aims to amplify the voices and stories that define Black tech culture.

Candice Matthews Brackeen, co-owner of Black Tech Week, added: “Imagine a media landscape where Black creators and entrepreneurs are at the forefront, where their ideas are not only acknowledged but celebrated. This is the future we must strive for at Black Tech Weekly, and it starts today,”


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