WFSB And WWAX Announce Partnership With UConn

Gray Television’s WFSB Hartford, Conn. (CBS), and WWAX-LD Boston (independent), have signed an exclusive media partnership with the University of Connecticut. The partnership kicks off with a UConn Football Season Preview Show on Sat., Aug. 26, at 7 p.m. on WFSB. UConn Football Coach Jim Mora will provide an inside look at the UConn players, schedule, and overall outlook for the 2023 UConn Football Season.

WFSB will broadcast the UConn vs. Sacred Heart football game on Sat., Nov. 18, at noon. Other shows and UConn content will be announced in the coming weeks. UConn Huskies men’s and women’s basketball, ice hockey, softball, and several coaches’ shows are all in the works.

“We are excited to begin this partnership with WFSB and WWAX, one of the most powerful media outlets in the state,” said UConn Athletics Director David Benedict. “It will give us the opportunity to showcase our student-athletes and our coaches to the vast majority of Connecticut homes and allow our fans to get an in-depth look at what drives our success on the playing fields.”

“WFSB and WWAX are very proud to be partnering with UConn,” said Dana Neves, WFSB-WWAX regional vice president-GM. “UConn Nation makes up a large portion of our viewers. This partnership will strengthen that connection and allow us to deliver an unprecedented amount of UConn content that our audience is looking for.”

According to the stations, beyond athletics, “this partnership will open doors and create valuable opportunities for UConn students with internships and exposure to the real world of 24/7 news. It will give Channel 3 access to the best of Connecticut’s future journalists and content creators.”