Latakoo Appoints Charlie Mitchell VP Of Sales

Latakoo, a developer of software solutions for the broadcast production industry, has hired Charlie Mitchell as vice president of sales. Mitchell will coordinate all sales activities in the United States, and will oversee an expanding global sales team for Latakoo, which is expanding its video transfer and workflow product portfolio to support production companies as well as its traditional broadcast production customer base.

Mitchell previously was executive vice president, sales and marketing, North America for LiveArena AB, a Swedish cloud video firm. Prior to this, he held executive positions with leading broadcast technology firms, including as director of sales for IBM Watson Media; VP, media/entertainment sales for 3Play Media; VP of sales for LVL Studio, and VP worldwide business development for Digital Rapids. Mitchell has also worked at Verizon, Ascent Media and Origin Digital.

Paul Adrian, CEO of Latakoo, said: “The unprecedented interest that latakoo has seen for remote production applications has greatly increased our footprint in the U.S. broadcast market. We are now in an expansion period with new service offerings that will deliver greater value for producers and distributors who are currently locked down, off-set, during the Covid-19 pandemic.

“We are delighted that Charlie has joined the Latakoo team; he is a proven sales leader who will elevate our game in the cloud video industry.”

Mitchell will be based in Portland, Ore.