Amagi Integrates Intertrust ExpressPlay DRM For Delivering Premium Content To FAST Service Platforms

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, and Intertrust the leading digital rights management (DRM) provider, today announced a joint solution that integrates Amagi’s CLOUDPORT platform for streaming channels with Intertrust ExpressPlay DRM service. Protecting premium content with ExpressPlay DRM allows Amagi’s customers to satisfy content owners’ requirements and deliver premium content via the rapidly expanding sector of free ad-supported streaming television (FAST).

Amagi’s CLOUDPORT is a suite of cloud-based tools for broadcasters and content providers to bring FAST services to global markets. It enables seamless media ingest, comprehensive content management, scheduling, playout, caption support, advanced graphics insertion, and precise ad placement and monitoring, all accessible remotely via a web-based user interface. By integrating Intertrust ExpressPlay DRM, Amagi says its customers “can ensure premium, linear and VOD content protection while accommodating the dynamic needs of service providers and advertisers for targeted ad insertion and effective monetization strategies.”

“The decision to use Intertrust ExpressPlay’s multi-DRM solution was pivotal to our expansion strategy on FAST platforms,” said Billy Romero, Amagi VP of product technology – FAST distribution. “Intertrust’s robust technology ensures we can securely deliver content while maintaining the agility we need for dynamic ad insertion, which is at the core of our business model.”

With Intertrust ExpressPlay DRM, Amagi is equipped to integrate advertisements in real time within encrypted content streams without compromising security. This level of content protection is crucial for Amagi’s unique business approach, where swift and secure ad inserts directly correlate with revenue streams.

Ali Hodjat, Intertrust VP of product marketing, said: “Our partnership with Amagi reflects our commitment to providing forward-thinking DRM solutions tailored for the age of streaming and targeted advertising. We’re honored to support Amagi’s innovative content delivery on FAST OTT platforms to ensure that media rights and ad-based models thrive in the competitive streaming landscape.”