Amagi Raises $100M+ to Propel Growth As Next-Generation Media Tech Platform

Amagi, a media technology provider, today announced over $100 million in investment, inclusive of $80 million in primary capital, from global growth equity firm General Atlantic.

The investment brings Amagi’s valuation to $1.4 billion, representing an increase from the $1 billion valuation the company achieved in March 2022 with a $95 million investment from Accel, Norwest Venture Partners and Avataar Ventures, even amid prevailing market conditions.

Since then, Amagi has continued to grow and crossed the $100 million ARR threshold after a record second quarter (July-September). The three venture capitalist firms remain as Amagi’s investors along with Premji Invest and Nadathur Holdings. General Atlantic’s investment is expected to close following receipt of regulatory approval.

Amagi offers a suite of solutions for the creation, distribution and monetization of live, linear and on-demand channels across cable, OTT and CTV-led free ad-supported streaming TV (FAST) platforms globally. With this latest funding, the company said it expects to strengthen its support infrastructure for customers and invest in AI-driven personalization, advertising, and live streaming solutions, particularly in the FAST ecosystem. With the global media and entertainment industry projected to reach nearly $3 trillion in revenues by 2026, Amagi said it believes there are significant opportunities for growth through organic and inorganic activities.

Baskar Subramanian, Amagi co-founder and CEO, said: “We have set ourselves the ambitious goal of developing futuristic technology solutions that can help media companies deliver premium personalized content and engaging advertising experiences to their consumers. We believe that General Atlantic, with their longstanding history of helping technology companies build enduring models, is the ideal investment partner for this stage of our growth journey. We are thrilled to have their backing and look forward to leveraging their expertise.”

Shantanu Rastogi, General Atlantic managing director and head of India, said: “Amagi has demonstrated a consistent ability to anticipate key trends, acting as an early mover in the rise of free ad-supported streaming TV. The company has also championed the use of cloud technology to optimize results for their broadcast and streaming partners globally. We look forward to partnering with the Amagi leadership team to further fast track their growth as they continue to shape the future of cloud-based broadcast.”

Amagi’s clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, Tegna and Vice Media, among others. The company has now expanded into Germany, South Korea and Australia, bolstering its international presence in these growth markets.