ASG Expands Its Managed Services Team

Advanced Systems Group, a technology and services provider for media creatives and content owners, today announced executive-level appointments within its Managed Services team.

Mike Tyler has joined as director of operations, production; and Reham Ayoub as director of operations, creative. Tyler and Ayoub report to Jody Boatwright, VP & GM managed services, media production.

ASG’s Managed Services team provides customized workforce and talent solutions for creative, media production, business operations, IT and engineering roles. “It’s an important and large part of ASG’s overall business that involves managing hundreds of personnel from coast to coast and abroad,” says Boatwright says. “Mike and Reham both possess the unique skill set needed to spearhead operations of this ever-expanding and complex business unit. I’m confident the addition of these two, tremendous leaders will greatly benefit our team and all of ASG.”

Mike Tyler

Mike Tyler will oversee onsite production teams supporting our clients’ studios and event venues, while Reham Ayoub will oversee our creative operations, post production and design teams that support clients on premises and remotely. Each will lead a team of roughly 200 with the same goal — to incorporate the best tools and workflows within an agile workforce that can respond quickly to industry trends and economic change.

Before joining ASG, Tyler was the senior manager for NetApp TV and oversaw NetApp’s studio production operations and its team of producers, directors, editors, multimedia technicians and freelance video production and film crews. In that role he worked across multiple divisions and directly with NetApp’s senior leaders to produce live events and webcasts.
Tyler can be reached at [email protected]

Reham Ayoub

In her new role as Director of Operations, Creative, Reham Ayoub is responsible for supporting creative personnel who handle graphic design, copywriting, social media management, and branding projects as part of ASG’s Managed Services team. While she was most recently vice president of talent at Digitas North America, Ayoub is an experienced human resources executive who’s worked with leading advertising and marketing firms. In addition to Digitas, she held leading HR roles at the UK-based market research firm GWI, the search marketing company Acronym, as well as ad agencies 360i (now Dentsu Creative) and MullenLowe Profero.

While at 360i, she continued to attract and retain top talent as the company acquired Vizeum Media. She led the company’s win for AdAge’s “Best Place to Work in Media” award in 2017, showcasing her strength in change management. During the pandemic, while HR Director at Acronym, Ayoub partnered with a local summer camp to create a curriculum for children ages 5-12 to relieve parents of school duties during working hours. She also created a virtual health and wellness program with classes to improve mental and social wellbeing at work. In 2022, she was certified as a Mental Health First Aider, providing her with tools to better support anyone experiencing a mental health-related crisis.