Ateme Transcoders Integrate Verance Aspect Watermarking

Ateme, a global provider of video compression, delivery and streaming solutions, and Verance, a global watermarking platform that powers broadband features on broadcast television, have integrated Verance Aspect Watermarking within the audio chain of the Ateme Titan transcoders. This integration, Ateme says, “enables wide distribution of NextGen Broadcast interactive experiences, offering broadcasters in North America the opportunity to dive into new business models, create additional personalized offerings and explore new monetization opportunities.”

Aspect is Verance’s high-performance implementation of the ATSC open watermarking standards. It launches broadcast applications by carrying metadata and triggers associated with NextGen Broadcast interactive broadcast experiences through all distribution paths (including ATSC 1.0 and 3.0 over-the-air, cable/satellite and over-the-top services) to reach 100% of connected televisions. Without the watermark, 80% of U.S. households are unable to take advantage of these capabilities.

The integration of Verance Aspect Watermarking within the Titan audio chain “enhances interactivity, exploiting the full potential of NextGen Broadcast with use cases such as the start over function, sports betting, fantasy sports, personalized news and weather, targeted advertising and advanced emergency information,” the company said.

“With more and more broadcasters deploying NextGen Broadcast, they want to see a return on their investment,” said Julien Mandel, Ateme solution marketing senior director, contribution and distribution segment. “We are thrilled to be enabling new business models through interactive services and personalization, by combining Verance Aspect Watermarking with Ateme’s Titan transcoders.”

Nil Shah, Verance CEO, said: “Verance is proud to partner with Ateme in integrating our Aspect Watermarking technology into its Titan transcoders. This collaboration marks a significant milestone in delivering personalized and engaging content experiences to viewers while ensuring interoperability across all distribution paths. It empowers broadcasters with unparalleled opportunities to deliver personalized content, explore new revenue opportunities and embrace the transformative capabilities of NextGen TV.”