Bexel TSS Has Rebranded As Bexel Sales

Bexel, an NEP Broadcast Services Company, has renamed its Bexel TSS equipment sales division as Bexel Sales. The company said the change is “to illustrate the company’s core mission to provide comprehensive sales services at competitive prices.”

Bexel Sales will continue to represent nearly 100 leading manufacturers of new equipment, as well as a diverse inventory of used gear and services that include broker and consignment options, asset liquidation through equipment auctions, and RF reallocation solutions.

“This is an exciting time for our division, as we usher in steady growth for our new and used equipment sales arm of the company,” said Dale Storz, vice president, Bexel Sales. “It is our progress that has helped us re-focus and look at our brand identity for what our business unit truly represents and unify our assets behind a clear, revitalized brand.”

The new brand name and logo defines their capabilities as a full-service equipment sales provider within the larger Bexel business. The rebranding has established new brand assets, including a logo, website address, company correspondence, and other visual marketing communications.

Since its inception in 1991, Bexel Sales has remained consistent to their core values, offering a unique capability of connecting clients with quality equipment that provides sustainable technology investments for their companies.