Goldbach To Use Operative’s New Converged Advertising Platform To Modernize Linear And Digital Ad Stack

Operative has made a new and expanded partnership with Goldbach Media, a media sales organization in Switzerland. This partnership encompasses the first implementation of Operative’s AOS platform in the European market. Operative says it “represents an important turning point for media companies looking to unify their traditional linear and digital ad businesses into a more streamlined and converged solution for clients. Operative’s AOS platform is the first truly converged, cloud-native platform. It offers diversified media companies a modular system and approach to drive transformation and ensure that their existing business is supported while enabling new, digital platforms and advanced/converged features.”

Goldbach will use Operative’s AOS to support its entire pitch-to-pay workflow for both linear and digital inventory. In addition to the ability to optimize inventory and yield on client campaigns, Goldbach will use AOS to manage a broad variety of ad products, including pause and fast-forward ads delivered via Goldbach’s “Replay Ads” platform. Goldbach chose to upgrade to Operative’s AOS cloud platform to support growth and scale of their ad business in addition to enabling more advanced digital capabilities.

Alexander Duphorn, Goldbach Media CEO, says: “Operative’s forward-thinking approach and future-ready solution are best positioned to support our growth and the digital transformation that our business is going through at the pace that works for us and our partners. We are excited to enter this new phase of our growth.”

“We are excited to be bringing AOS’ converged sales capabilities into the European market with Goldbach Media. Goldbach is an industry leader and will have the benefit of cloud technology to support their evolution into a digital future. AOS offers unmatched flexibility, openness and robustness and is built to support all business channels in one streamlined, centralized platform,” said Michael Grossi, CEO of Operative.