IBC 2022: Planetcast International Is ‘Resetting The Economics Of Disaster Recovery’

Planetcast International, the new division of Planetcast Media Services, which according to a statement from the company “has a 25-year heritage in broadcast and media services, has published its new whitepaper, ‘Resetting the economics of disaster recovery,’ exploring how a cloud-enabled, ‘pay-as-you-use’ model for playout disaster recovery can unlock access to broadcast-grade DR for all media companies while driving commercial flexibility and business growth.”

Every day, the company statement said, “billions of consumers watch video content delivered through playout platforms across DTV, cable, satellite and, increasingly, over-the-top (OTT).” Modern playout systems have evolved, the company noted, but despite resiliency, disruption happens. “Disasters such as fire, flood, or the accidental cutting of power or critical cabling can and do cause outages,” the statement continued, “and when the worst-case scenario occurs, the cost in direct revenue loss through advertising, severe reputational and brand damage, plus failure to meet public service obligations can be devastating. Finding a disaster recovery solution has never been as important as it is today — but for many media brands, cost has been an inhibiting factor to deploying high-quality DR.”

Planetcast International’s new Whitepaper underlines how media organizations can protect their high-value live content with a tried-and-tested, flexible and commercially viable approach to playout disaster recovery.

Please follow this link to view and download Resetting the economics of disaster recovery, by Planetcast International.

If you’d like to find out more about Planetcast International’s perspective on playout disaster recovery or interview an executive to discuss the paper in more detail, please reach out to [email protected]

Planetcast International will be at IBC2022 (9-12 September, RAI Amsterdam), in Hall 5, stand G.22, showcasing the company’s global solutions portfolio for Playout, Media Asset Management, FAST channels, Disaster Recovery and OTT. These solutions are built upon Planetcast’s in-house developed products, Cloud.X, MAM.C and RECASTER, utilising facilities and staff in India, Singapore, the USA and the UK.

If you’d like to set up a meeting with Planetcast International at IBC2022, please get in touch at [email protected]