IBC: Harmonic’s Streaming, Broadcast Leadership Promised To Be On Full Display

Harmonic today announced that it continues to elevate its market-leading cloud and appliance solutions for video streaming, broadcast and distribution at IBC2023, per a company press release. “As the worldwide leader in video processing and delivery, Harmonic will showcase a breadth of innovations for live sports and event streaming; targeted advertising; cloud, on-premises and hybrid playout; primary distribution; and more, the company said.

“Live sports streaming is a multibillion-dollar market, and Harmonic’s SaaS solutions are crucial to achieving unparalleled scalability and reliability, outstanding-quality streaming experiences and increased monetization for service providers,” said Gil Rudge, senior vice president, video products and solutions at Harmonic. “At this year’s IBC Show, we’ll highlight the unique ways in which our new award-winning VOS®360 Ad SaaS unlocks monetization opportunities for streaming services.”

Harmonic will “take video streaming, broadcast and distribution to new heights” at IBC2023, said the company, with demonstrations of its VOS360 Media SaaS, VOS360 Ad SaaS and XOS Edge media processor. More details direct from the press release read as follows:

• Maximize monetization: Increase ad revenues for live, linear TV and VOD streaming with Harmonic’s new stand-alone VOS360 Ad SaaS offering, which delivers personalized ads to the individual viewer level. Key applications include virtual product placement, server-side ad insertion (SSAI) at scale for low-latency live sports streaming with squeeze back and double box ads in the same stream.
• Stream live sports and events at scale: Reliably stream low-latency live sports and events at scale with up to UHD HDR quality, best-in-class watermarking protection and targeted advertising for millions of concurrent viewers. VOS360 Media SaaS is also an ideal solution for customers looking to seamlessly transition from the Azure Media Services platform.
• Modernize channel origination: Make playout workflows smarter and more agile with Harmonic’s cloud, on-premises and hybrid playout solutions. Originate linear channels from existing assets for broadcast and streaming with an AI-based automatic scheduling and recommendations engine. Brand live events with powerful HTML5 live graphics.
• Streamline primary distribution: Leverage satellite or transition to IP with Harmonic’s primary distribution solutions powered by next-generation XOS Edge media processors. Advanced capabilities will be shown, including channel variants and targeted ad delivery, blackout management, and edge processing with total flexibility in output formats.

Harmonic will highlight key collaborations with industry leaders to enhance video streaming and broadcast offerings:

• Google Ad Manager: Tight-knit integration between Harmonic’s SSAI solution and the Google Ad Manager’s streaming monetization stack is enabling customers to maximize revenue across all demand types at scale while supporting a quality viewing experience across all screens where consumers are engaging with their content.
• Microsoft Azure OpenAI Service: Through an innovative technology demonstration, Harmonic will showcase how to enhance personalized live sports streaming experiences and increase fan engagement in real time by leveraging Azure OpenAI Service.
• Advanced monetization partnerships: Harmonic will highlight innovations for linearizing and monetizing VOD content with Alpha Networks and solutions for targeted ad delivery at scale with SpringServe and Equativ. Harmonic will further showcase its open ecosystem approach with a demonstration of VOS360 Ad integrated with the AWS Elemental video pipeline.
• AI collaborations: AI-driven collaborations with Spideo, Mirriad, Leankr and Kebula improve automated channel scheduling, content preparation, monetization and sports highlights creation.

Tim Warren, Harmonic’s senior vice president, innovation and chief cybersecurity officer, will discuss the latest innovations in video streaming and AI as part of Microsoft’s AI-focused panel “Powering Media Innovation: Microsoft and its Partner Landscape at the IBC Innovation Stage” on Sunday, Sept. 16, starting at 3:30 p.m.

To schedule a meeting with Harmonic in stand 1.B20, visit https://info.harmonicinc.com/ibc. Further information about Harmonic and the company’s solutions is available at www.harmonicinc.com.