NAB Show: Broadpeak To Focus On Video Streaming Monetization With Interactive Targeted Advertising

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, today announced Click2, a new interactive advertising feature on its server-side ad insertion (SSAI) solution.

“As the OTT world’s first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. Leveraging the Click2 feature on broadpeak.io Dynamic Ad Insertion service, video service providers can significantly boost viewer engagement and monetization for video streaming services,” the company said.

Jacques Le Mancq, Broadpeak CEO, said: “As the video streaming market continues to evolve, targeted advertising has become a critical component for monetization. With our new Click2 technology, we are pioneering a targeted advertising transformation — bringing interactive advertisements into the streaming world, opening up opportunities for more advertisers, and driving additional revenue for video service providers.”

Broadpeak’s Click2 technology “boosts the performance of targeted advertising guaranteeing clicks for advertisers. Click2 allows viewers to click directly on banner ads within the video stream on their devices — including connected TVs, smart TVs and Android TVs. After clicking on the ad, viewers receive a notification or SMS on their phone or other mobile device with information about the product featured in the ad and an opportunity to purchase it. Click2 ensures a premium user experience, allowing viewers to simultaneously keep watching video streaming services while looking at branded products on their companion device.”

Mathias Guille, Broadpeak VP cloud platform, said: “This is a real game-changer for advertisers and video streaming platforms, bringing opportunities similar to what is done in the world of web advertising to OTT, with click-through and other indicators that measure the performance of ads. We are proud and excited to offer this feature on our broadpeak.io SaaS platform soon.”

With Click2, video service providers can start charging for ads per click instead of per impression, opening up additional revenue streams, the company said. “Click2 makes it easy to create clickable video streaming ads at scale without requiring any work from the advertiser or agency side. Video service providers simply leverage the existing standard instream ad to generate interactive ads. Furthermore, Click2 provides advertisers with performance indicators about the ad, not just impressions, increasing the value of targeted advertising.”

Broadpeak will demonstrate the benefits of its new Click2 technology at the NAB Show in Las Vegas (April 14-17), Booth W2529.