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NAB Show: MediaKind To Unveil Tech To Simplify Video Operations, Supercharge Streaming And Harness AI

By TVNewsCheck Staff | March 27, 2024 | 11:10 a.m. ET.

MediaKind, a global provider of media technology services and solutions, announces plans to showcase several new scalable solutions, including enhanced cloud capabilities, edge cloud devices, and AI innovations for sports rights holders, content owners, broadcasters, vMVPDs, and pay-TV providers, at the NAB Show in Las Vegas (April 14-17), Booth W2401.

“We believe in pushing the boundaries of what’s possible with video technology,” said Boris Felts, MediaKind chief product officer. “Our presence at NAB Show 2024 is all about demonstrating MediaKind’s passion for enabling innovative breakthroughs, engaging with the wider industry, and exploring how we can elevate video content and delivery together. From our advanced MK.IO platform to our pioneering AI solutions, we’re here to work alongside our customers and partners to leverage innovative video technology that not only meets—but also exceeds—the demands of today’s dynamic media landscape and reduces the operating costs.”

MediaKind will unveil the next step in the evolution of MK.IO, its cutting-edge API-based video platform designed for broadcast, streaming, and advertising. Almost a year after launching as the new home of Azure Media Services and enabling customers to transition to the MK.IO platform seamlessly, NAB Show visitors will experience first-hand how MK.IO has further developed to enable the rapid creation of flawless, high quality video experiences. The solution gives content creators fast access to new services and technologies and allows them to leverage automation for unparalleled scale and infrastructure adaptability.

Featured showcases at the MediaKind booth:

  • Low-latency streaming with targeted advertising — Demonstrations will show how MediaKind’s technology ecosystem enables fans to experience live, broadcast-quality video and help advertisers capitalize on fan engagement.
  • All-new primary distribution solution — This showcase will highlight MediaKind’s channel distribution solution, allowing broadcasters to take control of their content over any network with 100% security and reliability. Visitors will learn how MediaKind enables broadcasters to transition between satellite, IP, and open internet through its centralized fleet management and SW-configured edge nodes, making operations easier, less costly, and future-proof.
  • Apple Vision Pro showcase — Visitors can also experience how MediaKind’s Engage solution is keeping pace with the world of sports and entertainment by delivering new capabilities, powering one of the first immersive live sports apps running on Apple’s new headset.
  • Real-world demonstrations of the power of generative AI — MediaKind will introduce its intuitive AI pipeline service that allows customers to harness and automate powerful workflows using leading AI models. Demonstrations will show how to unlock tremendous value from video and AI through powerful advertisement and sponsorship analytics across thousands of hours of live sports and asset libraries.

MediaKind will further demonstrate its thought leadership through a series of speaker and panel sessions throughout NAB Show:

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