NAB Show: Rise To Announce New Initiatives

Rise, an advocacy group for gender diversity in broadcast and media technology, is set to “make a significant impact” at the NAB Show in Las Vegas (April 14-17) with a program of events, new initiatives and a dedicated booth: West Hall, Booth 4500.

Serving as a hub for the Rise community, the NAB booth will offer numerous activities to help attendees have a great tradeshow experience. Rise aims to empower women at all stages of their professional growth, and the team will be going the extra mile to provide a supportive environment, with a lineup of events to inspire and engage.

The Rise Booth

Rise has created a lounge style space — an exclusive area designed for their community to connect, relax, and network. The stand has been generously provided by DCE Agency and Think Logistics.

The Rise Booth will offer:

• Lockers for securing personal items
• Comfortable seating space for meetings and relaxation
• Emergency kits sponsored by IMESwith tradeshow essentials and a healthy snack courtesy ofKate’s Real Food
• A silent disco featuring meditative channels, sponsored byFooEngine

Saturday, April 13: Pre-Show Networking Event

Join Rise for pre-NAB drinks and network with the Rise community before the show begins. Registration: LINK

• Time: 5 p.m. onwards
• Location: Casa Calavera, located at The Virgin Hotel

Monday, April 15: Networking and Wellness Event

Rise will introduce a wellness initiative facilitated by fitness pros Laurie Bulman and Claudia Nettig at WellnessandCare, a global digital wellness platform. This initiative is designed to help maintain tradeshow health and fitness, with engaging videos covering a wide range of topics including pilates, movement awareness, organic mindfulness, physical therapy, weight training, holistic health and life stories.

Attendees can choose from a variety of 30-minute workshops followed by networking opportunities, with insights from Donna Smith, Managing Director of Rise.

• Location:West Hall – Booth W4500
• Time:7:30 a.m. onwards
• Register here:LINK

No need for gym attire, just comfortable clothing. The sessions will feature:

• Breathing exercises for stress reduction
• Posture alignment tips tailored for desk work and standing desk enthusiasts
• Demos of convenient exercises designed for on-the-go professionals, using bands and props that fit in a suitcase

For more information on Rise, its initiatives, and the NAB 2024 program, visit www.risewib.com.