NAB Show: Television As A Service Thanks To Content And Platform From MwareTV

MwareTV, a cloud-based multi-tenant platform provider, will be at the NAB Show in Las Vegas (April 14-17), Booth W3558, and will demonstrate how quick and simple it is to establish and run a complete streaming television service, from content to clients.

“Telcos, ISPs and other service providers see television services as potentially big earners, and a way to retain subscribers,” said MwareTV CEO Sander Kerstens. “The idea of building a delivery system, integration with subscriber management, and the legal challenges around acquiring content seem daunting. We answer all of these questions and more in a single, low-cost, revenue-focused television as a service package.”

MwareTV has established deals with the major U.S. broadcasters to provide more than 200 national and regional channels in a single license, giving operators of new services all the popular content viewers demand.

To add local channels — popular for news coverage — MwareTV make this simple with an over-the-air set-top box with ATSC dongle. Local channels are received and added into the channel list, giving the consumer a single user experience for national and local channels.

The turnkey MwareTV platform “includes everything you need to manage and operate the TV service like content management, subscriber management, product management, content delivery network to stream to an unlimited number of subscribers, content protection approved by all networks and the App Builder to configure your own Apps for mobiles, tablets, smart TV’s and media players,” the company said.

The user experience is defined by the service provider using MwareTV’s unique App Builder. With this App Builder you can create apps for all the common devices and platforms without needing to write a single line of code. A simple drag-and-drop design tool means you can quickly build a user experience, with all your corporate style and branding, making it intuitive for your subscribers, confident that it will be fully functional and integrated with the core platform.

Latest enhancements to the system include a new billing module for the TVMS (television management system) software, adding revenue-earners like shopping as well as subscription management and all the functionality needed for successful monetization.

MwareTV is fully cloud-hosted, avoiding the need for capital investment in hardware, and tying costs directly to subscriber numbers and therefore revenues. The system grows as revenues increase. Taken together with the one-stop content licensing and simple user interface design, a completely new service can be online within just a few weeks, the company said.