Planetcast Buys Desynova To Extend Cloud Media Services & Tech Offering

Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, has purchased Desynova, a cloud-native content life cycle platform. Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities for the global marketplace.

Planetcast International will showcase Desynova’s Contido platform as part of its portfolio of solutions and services at its 2023 NAB Show booth W1467 in Las Vegas, April 15-19.

Sanjay Duda, Planetcast Media Services CEO, says: “Desynova is a perfect addition for Planetcast through providing us with an agile, collaborative, cloud-native technology married to an intuitive UI that makes managing post-production and playout workflows smooth and seamless! While the Contido platform from Desynova broadens our solutions and services portfolio, it also brings marquee new customers and adds a significant boost to our global expansion plans. We welcome all of Desynova’s 120 employees to the Planetcast family and look forward to collaborating with them to provide the most powerful and flexible portfolio of Content Management solutions on the global market today.”

“The Desynova addition enables us to provide solutions and services that perfectly meet customer needs, both now and moving forward,” Duda says. “Clearly, almost every media and entertainment company on the planet is moving to a cloud or hybrid-cloud architecture for their media distribution and management infrastructure. Media Asset Management is the pumping heart of media infrastructure; Desynova enables us to meet this evolution by integrating the Contido cloud-based content life cycle platform with other Planetcast solutions, such as playout and OTT delivery, to provide the best ‘full-stack’ solution for all our customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing.”

Contido is a cloud-based content supply chain orchestration solution that simplifies and recalibrates the canvas of media production. It is a cloud-native Media Asset Management (MAM) system designed to handle video processing and publishing across multiple platforms. Contido, which is already integrated with Planetcast’s solutions, is built on modules that flexibly work together to provide all the functionality required by broadcasters and content creators, including ingest, asset management, collaborative workflows, analytics, quality control, transcoding, subtitling and distribution.

Contido provides the flexibility to manage content; right from creating, securely distributing, and managing content items. As a platform, Contido allows multiple handles to always communicate and collaborate on projects.