Tedial Forms Extended Business Development Team

Following the launch of its smartWork Media Integration Platform, Tedial, an independent media technology solutions specialist, is continuing its global expansion with a remodeled business development team to drive business development with a “partnership-centric” approach.

“This is an exciting time of transformation for Tedial and for the whole industry,” says Tedial Founder Emilio L. Zapata. “For more than 20 years, we have identified the needs of our customers and provided solutions and services that efficiently and cost-effectively allow companies to meet their operational requirements and business objectives, improve their customer experience, and remain ahead of their competition. With the introduction of smartWork and the formation of our new business development team we are at the forefront of this media evolution providing simplicity, flexibility and greater business agility.”

This new approach started in the summer of 2021, with the promotion of Manuel Martínez to business development manager. This move aligns the company’s sales, marketing and partnership areas with the new Tedial strategy driven by the shift toward a next generation Media Integration Platform. The new extended business development team also includes:

Nick Gold, who has been engaged by Tedial to provide business development services in the U.S. and Canada markets. Gold is a media industry professional with 15 years’ experience at CHESA, a U.S.-based system integrator, where he was chief revenue officer and lead technologist. He is a participant in numerous industry associations, including SMPTE and The Association of Moving Image Archivists where he has served as chair of its Digital Asset Symposium since 2017. Gold is the author of numerous published papers on media supply chain technologies and system architecture.

Alexander Jasinski, who will provide business development services in the European market (excluding U.K. and Iberia). Jasinski is a media industry professional with 22-years’ experience at international enterprises as well as start-ups including Adtoox, Group IMD, and more recently at Vidispine, an Arvato Systems brand.

John Perkins, an independent Optech Media Consultant, has also been engaged by Tedial to provide business development services in the U.K. market. Perkins is a media industry professional with 22-years’ experience at U.K. broadcaster ITV and leading broadcast service providers including Technicolor, Ericsson and Red Bee Media.

Gold, Jasinski and Perkins will follow the sales strategy defined by José Luis Montero, who has been promoted to chief sales officer. Montero joined Tedial in 2017 as regional sales director, LATAM. His track record in strategic planning and customer development and management led to the swift expansion of his regional responsibilities to include the Middle East and then Iberia. Montero will head the sales organization worldwide in addition to his current responsibilities.

Tedial will be exhibiting at IBC 2022 (Amsterdam, Sept. 9-12), at Stand 10.D30.