Telstra Global Media Network Expands

Telstra Broadcast Services’ Global Media Network (GMN) has added new partners in the Americas and Europe, boosting the total to 13.

Telstra’s GMN is a media contribution and distribution network that enables the delivery of live, linear and file-based media content worldwide, helping sports and entertainment companies reach viewers and sports fans in Asia and around the world.

The expansion brings together Telstra’s GMN with its first Latin American partner, Gold Data, one of the region’s leading telecommunications providers; Zayo Group, a major provider of American and global communications infrastructure; and Norkring, a division of Telenor that provides broadcast and connectivity services across the Nordic region.

Andreas Eriksson, acting head of Telstra broadcast services, said the new partnerships would open up new markets for Telstra’s customers, providing further reach and scale for content movement into and out of the Americas region, along with innovative broadcast workflows enabled by high bandwidth, low latency networks.

“This expansion is part of our strategy to grow our capability in the Americas, and continue to add key markets in Europe,” Eriksson said. “Our new partners will make the GMN alliance even stronger and enable our customers to expand into new markets as well as bring international content back to home audiences.”

Renato Tradardi, CEO of Gold Data, said: “We are very happy to be part of Telstra’s GMN. We will share our fiber optic network and venues reaching Mexico, The Caribbean, Central and South America, to promote live events and bring together more countries through the magic of live sports.”

”Our partnership with Telstra GMN will provide its customers with the benefits of our extensive, high-performance fiber network in North America and Europe,” said Tyler Coates, SVP of Zayo. ”We look forward to working together to offer unparalleled bandwidth, access and broadcast capabilities to high impact companies within sports and entertainment.”

Scandinavian companies have led developments in remote production and broadcast and IP workflows, and Telstra’s agreement with Norkring will enable further innovation for sports and media customers in the region.

Ingvild Larner, CMO of Norkring, said: “This agreement gives Norkring new dimensions in the Sports and Media industry and gives us the opportunity to expand our services to existing and new customers.”

The new partners join a growing Telstra GMN partner alliance that includes The Switch, AT&T, TDF Group, NEP Connect, MTI Teleport Munchen, GlobalConnect, Nexion, Softbank, PCCW and China Unicom, that covers the Americas, Europe, and the Asia Pacific region.

The GMN uses Telstra’s global infrastructure including fiber cable networks, data centers and cloud platforms, combined with the networks, media assets and broadcast operations of our partners. It powers the delivery of SD, HD, and UHD services across the globe, and embeds native connection with satellites and teleports to nearly 2,500-plus end points in major, regional and hard-to-reach locations, including more than 1,000 media and sports customers and 1,500 top sports and entertainment venues globally.

Eriksson said Telstra aimed to provide the most reliable and cutting-edge connectivity in the world through its investments and partnerships.

In 2019, Telstra celebrates 25 years operating in the Americas, servicing enterprise, wholesale, OTT and government organizations in over 150 cities in the USA. It has offices in five major U.S. cities: New York, Washington, Los Angeles, San Francisco and Seattle.