The Switch Launching Digital Media Pool Port Offering At NAB

The Switch, a global provider of managed, private cloud services that enhance live video productions anywhere in the world, will launch its newest digital media delivery service offering, The Switch Digital Connect, at this year’s NAB Show (South Hall 3714).

The Switch Digital Connect extends The Switch’s worldwide footprint and its continually expanding service offerings to allow customers to seamlessly and simultaneously deliver live events to linear, digital, social and over-the-top (OTT) networks around the world.

For more than 15 years, The Switch has offered its customers the ability to establish global pool feeds, simultaneously delivering entertainment, news and promotional content to traditional broadcast platforms via The Switch’s global network of more than 800 of the world’s leading content producers and distributors.

The Switch Digital Connect serves as an extension of that service, allowing customers to simultaneously push content to both traditional broadcasters as well as all major digital platforms, including Facebook Live, Twitch, Instagram, Twitter, YouTube and others.

The company says “the true value of The Switch Digital Connect is its unique ability to seamlessly and reliably push content to multiple social platforms, which has traditionally been costly and time consuming.”