28 Stations Using News Synergy Mobile App

News Synergy, a mobile app that distributes locally branded content to mobile devices, is now licensed by 28 television stations with 90 apps in the app stores. Native News Synergy apps are now available in the Apple App Stores and Android Market for Apple iPhone, Apple iPad, Apple iPod touch and Google Android mobile digital devices from Newport Television; Morris Multimedia Inc.; WTHR Indianapolis; WTVA Columbus-Tupelo-West Point, Miss.; and New Vision Television Group.

News Synergy is offered by a consortium that provides products and services to media companies, including Weather Central, a provider of broadcast weather, news, traffic, and sports solutions; AdPay, a provider of online and print classified solutions to the media industry; and Inergize Digital, which offers fully integrated digital management solutions that generate revenue for local media companies on-air, online and on mobile devices.

“Just a few months after its launch, News Synergy is getting a tremendous response from media companies,” said Terry Casey, VP, interactive at Weather Central.

“Media companies have moved beyond simply offering mobile apps to a new era of local control,” said Jason Gould, SVP-GM of Inergize Digital. “Whether they learned first-hand from app provider relationships or by watching their competition, media companies now understand the importance of locally branded and locally controlled mobile apps from providers who offer robust functionality and continuous product innovation. With News Synergy, media companies know it’s their app, their brand, their revenue and their control.”