Adobe Introduces Next Generation Of Frame.io To Accelerate Content Workflow & Collaboration

Today, Adobe introduced the all-new Frame.io V4, a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production. As teams and organizations race to meet the accelerating demand for video content, creatives and stakeholders at all stages of development are slowed down by disconnected tools and systems. Frame.io V4 is designed to meet the complex needs of creative teams delivering personalized content at scale by centralizing feedback, reducing the need for revisions, and accelerating the hand-off of media assets.

The next generation of Frame.io, announced ahead of the 2024 NAB Show, will begin to roll out today in beta for Frame.io Free and Pro customers, and is planned to launch later this year for Team and Enterprise customers.

With all-new workflow management capabilities, anchored by a dynamic metadata framework and smart folder system called Collections, V4 introduces a cloud-based platform that is fully customizable, powerful and flexible enough to facilitate any creative workflow. File transfer, media asset review and approval, sharing, and presentations have undergone a complete transformation in V4, offering users a more powerful and intuitive platform for their most demanding creative projects.

Emery Wells, Frame.io co-founder, and VP, creative product group at Adobe “As the demand for all content types — from video and images to design and documents — continues to skyrocket, the needs of Frame.io’s community have evolved. Companies, brands and individuals all need one unified platform that streamlines how teams and stakeholders come together to ideate, collaborate and create, no matter the creative project. With all- new capabilities that achieve clear, centralized feedback, fewer revisions, and faster delivery of media assets, V4 is a game-changer for all creatives and production teams — offering the space for greater focus to deliver their best work.”

Supporting Every Stage of the Creative Process

Workflow Management: V4 offers an all-new metadata framework, transforming how users interact with assets: Instead of relying solely on a rigid folder structure, users can now tag, organize and view their media based on how their teams work. V4 also introduces “Collections,” a flexible, real-time and saved view of assets that allows users to dynamically select, filter, group and sort their media using metadata. Additionally, later this year, Frame.io will be natively integrated with Workfront, enabling a new unified review and approval workflow that can streamline collaboration between cross-functional teams.

Creative Review and Approval: V4 features a unified and redesigned player architecture to deliver a beautiful immersive media viewing experience, with consistent controls across multiple file types. Users will experience more and better ways to share feedback, including an entirely overhauled commenting system that includes over a dozen new features.

Sharing and Presentation: V4 consolidates sharing and presentation workflows, delivering a more fluid experience for users to browse, preview and customize – all from a single view.

Purpose-Built for Expanded Video Production Workflows

On average, adults now spend more than half of each day consuming media – and much of that time is spent watching digital video. While more content is being produced than ever before, creatives involved at all stages of video development – including ideation, casting, location scouting during pre-production and dailies reviews during production – still experience disconnected and broken processes. As a result, creatives and stakeholders often suffer from slower production, artistic misalignment, increased costs and missed deadlines.

Frame.io V4’s new design and performance support every step of the video content creation lifecycle – serving a broader range of creative professionals and supporting teams across disciplines to deliver efficient, end-to-end video project orchestration, from workflow management to creative review, approval, sharing and presentation.

The new Collections and metadata framework features introduced in Frame.io V4 were tailor-made to support expanded video production workflows, including:

• Casting & Auditions: Group audition tapes by character, filtered by selects, while displaying metadata such as agency, agent content and availability. Assign tasks for select team members to review, provide notes and star-rate.
• Location Scouting: Manage location searches; compare potential sites, organize scouting reports, and handle logistical arrangements for optimal shooting settings.
• Daily Footage Reviews: Manage video dailies, ensuring talent and executives see only material relevant to them. Actors receive Collections with only their takes, updated daily, while studio executives access dynamically updated Collections organized by shooting day, scene and selected takes.
• Marketing Campaign Management: Manage review and approval for all creative assets in a marketing campaign, organized by distribution channel, and grouped by asset type, while displaying metadata such as specs and media spend.

Frame.io Momentum and Impact

Frame.io is currently integrated with Adobe Premiere Pro and Adobe After Effects and will be available in Adobe Photoshop for Creative Cloud Enterprise customers beginning in May, with support for more Creative Cloud tools and customer segments coming later this year. Frame.io’s integration with Workfront, coming later this year, will enable a new unified review and approval workflow that can streamline collaboration between cross-functional teams – a core capability to help brands automate and optimize their Content Supply Chain.

Over 4 million users have embraced Frame.io as a premier platform for video review and approval, streamlining the production process by enabling video editors and key project stakeholders to seamlessly collaborate using cloud-first workflows. Leading advertising agencies, media and entertainment companies, and global brands depend on Frame.io for their video production workflows. Frame.io has been used to create Oscar-winning films including Everything Everywhere All At Once, groundbreaking television such as FX’s Emmy-winning series The Bear, and music videos for industry icons including Will.i.am.

Frame.io V4 will begin to roll out today in beta for Free and Pro customers across the web, iPhone, and iPad, arriving in stages throughout 2024. V4 is planned to launch for Team and Enterprise customers later this year.