Media General technologist Ardell Hill will lead the development, strategy and positioning of the weather technology provider's broadcast TV division beginning April 4.
Ardell Hill To Head Baron Broadcast Unit
Baron Services Inc. today announced that Media General executive Ardell Hill will join the company prior to NAB on April 4 as president of broadcast operations. In this role, Hill will be responsible for leading the continued expansion of the weather service company’s broadcast business sector.
Hill will be charged with driving the company’s product development and marketing strategy.”His knowledge and understanding of the needs of the broadcaster will provide an excellent technical source for products and services that meet broadcasters’ needs and represent Baron’s continuing commitment to the broadcast community,” the company said.
“I am thrilled to have someone with Ardell’s proven experience join our leadership team,” said Baran CEO Bob Baron. “I have had a close personal and professional relationship with Ardell since our mutual days at WFLA-TV; that’s a quarter of a century. I’m honored to have him join us.”
An industry veteran of 35 years, Hill began his career working for several southeastern television stations where he was responsible for the implementation of news gathering technology. He played a key role in the acquisition of television stations within Media General’s broadcast group and led their transition to digital television transmission implementing new technologies and processes.
In his most recent position, Hill took charge of leading a new initiative across the group for consolidation, centralization and product focus for specific media support services.