IBC 2017

Avid Intros Scalable Post-Production Tools

Avid introduced at IBC today scalable MediaCentral solutions for post production, which can be configured for operations of any size.

It comprises Media Composer video editing software with a new cutting-edge collaborative asset management module, new video I/O hardware and Nexis software-defined storage.

Customers can increase the number of seats as needed, as well as add incremental media services and modules to grow their capabilities as the work demands it, according to the company.

The world’s most successful editors and media organizations have relied on Avid for nearly three decades to deliver the film and television programming we all know and love —and the continuous feedback from our user community has culminated in the next generation MediaCentral production suite,” said Dana Ruzicka, VP and chief product officer, Avid.

“While others have tried to mimic our feature set, Avid invented collaboration for editors over 20 years ago with bin locking and project sharing. But editing workflows have moved well beyond bin locking.

“Our next-generation end-to-end post production system extends collaboration to accommodate modern post production workflows. We’ve worked with the industry’s top editors to develop next generation collaborative workflow and we’ve taken the entire end-to-end post production workflow to a new level with MediaCentral for Post – with integrated storage, editing, I/O acceleration, and media management.”


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