Avid, Viacom In Production Infrastructure Deal

A multi-year agreement is designed to enable more flexible, scalable and virtualized production across Viacom’s premier entertainment brands, providing tools for greater efficiencies and creative collaboration, in addition to lower operational costs.

Media technology provider Avid today announced a multiyear enterprise agreement with Viacom to enhance its worldwide production infrastructure on Avid’s MediaCentral platform.

The platform is designed to let media enhance collaboration and increase efficiency and productivity. It also introduces new economies of scale, and a path to the cloud for Viacom’s operations, starting with the deployment of Media Composer | Cloud Remote, which lets editors remotely connect and collaborate with teams no matter where they’re located.

Viacom is home to premier global media brands that create television programs, motion pictures, games, consumer products, live events and other entertainment content for audiences in more than 180 countries. Its media networks reach over 3.9 billion cumulative television subscribers globally. The company plans to invest in Avid’s comprehensive tools and workflow solutions to create, manage, deliver and optimize media content.

“Viacom is the latest member of Avid’s growing community of preeminent customers to adopt a single platform approach and an easily scalable virtualized workflow across its brands,” said Avid President Jeff Rosica. “Avid’s unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher-value product while finding a new means to control operating costs.” 

With this enterprise-wide agreement, MediaCentral will support Viacom brands including Paramount, Nickelodeon, BET Networks and CMT in Los Angeles, New York, Nashville and Miami, as well as Viacom International Networks.

By working with Viacom to deploy a common platform, and deliver enterprise-wide service and support programs, Avid is helping create financial models that deliver stronger return on investment. Defined technology upgrades and refresh cycles will enable Viacom to optimize content across all facilities, the companies say. 


“Avid’s approach to enterprise-wide technology deployments and market-leading creative solutions align perfectly with our long-term strategic goals,” said David Kline, Viacom chief technology officer. “This agreement will enable Viacom to increase the value and benefits from our technology investments, which are essential in today’s rapidly changing market.”

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