Broadcasters Foundation Introduces Radio PSA

The Broadcasters Foundation of America has produced a 30-second radio public service announcement as part of its outreach and awareness campaign, which launched earlier this spring.

The Broadcasters Foundation of America provides financial assistance to broadcasters in acute need due to critical illness, accident, or other serious misfortune.

The goal of the outreach campaign and the PSA is to ensure that broadcasters know about the Foundation’s mission of granting hope so that those in need can apply for aid.

“It is unacceptable that a broadcaster in need may not know that the Broadcasters Foundation is here to provide assistance,” said Jim Thompson, Broadcasters Foundation president. “We are reaching out aggressively, across every avenue, to get our message of granting hope heard.”

In addition to the PSA, the Broadcasters Foundation is working with networks, broadcast groups, the trade press, state associations, and more to get out its message. Radio stations interested in airing the PSA may download it by clicking on “News” from the homepage of the website at www.broadcastersfoundation.org, or contact the foundation at 212-373-8250 or [email protected].