CBS Corp. Names First Chief Digital Officer

Jim Lanzone today was appointed to the newly created position of chief digital officer of CBS Corp. At the same time, Lanzone will also continue as chief executive officer of CBS Interactive.

“I’m very pleased today to be expanding Jim’s role in the development of this increasingly important part of our company,” said Leslie Moonves, chairman-CEO, CBS Corp. “For the past five years, Jim has built a successful business and organization at CBS Interactive, which is now a thriving and profitable operation — and one of our most exciting growth engines as we move to build CBS All Access, CBSN and many other important initiatives in the digital space.

“Now, as our first-ever chief digital officer, Jim will bring that expertise and influence to all of CBS’s businesses by working hand in hand with digital operations across the corporation. I look forward to the many contributions he will make as we continue to transform ourselves as a premium content company in the interactive age.”

In his newly created position, Lanzone will oversee digital matters at CBS Corp. and “ensure that the company has a collaborative and coordinated digital media strategy across its many divisions,” CBS said. This will include the cultivation and growth of new and existing digital streaming services, helping to shape where and how CBS’s industry-leading content is consumed and “exploring the potential of new platforms in the development of the next generation of premium content.”

Lanzone joined CBS Interactive from Clicker Media Inc., where he was co-founder and CEO; it was acquired by CBS in 2011. Prior to his work at Clicker, Lanzone was the CEO of Ask.com (formerly Ask Jeeves), a global web property and search engine acquired by IAC/InterActiveCorp. in 2005.

Lanzone holds a B.A. from UCLA and a J.D./M.B.A. from Emory University.