The station group will provide local news, weather and entertainment content from CBS O&Os to Curb’s network of taxis and for-hire vehicles.
CBS O&Os In Taxi TV Media Platform
The CBS Television Stations group and Curb, a mobile technology company, today announced a new partnership that will bring news, weather and entertainment content from local CBS stations to taxis and other for-hire vehicles.
The partnership has launched Curb TV with content from CBS-owned stations now appearing on high-definition video screens in more than 2,000 vehicles in the Los Angeles (served by KCBS and KCAL) and Minneapolis-St. Paul (served by WCCO) markets. Curb plans to soon add local content from CBS-owned stations in Chicago (WBBM), Dallas-Fort Worth (KTVT and KTXA) and Denver (KCNC) to more than 5,000 vehicles.
The local CBS content will be updated several times a day in order to provide taxi riders with access to the latest news headlines, weather forecasts and information regarding local events.
“We are extremely pleased to partner with Curb to make our award-winning local content available on yet another great platform so that consumers can stay connected to our stations whenever and wherever they like,” said Peter Dunn, president, CBS Television Stations. “This new initiative presents another great opportunity to expand the audience for our content and we look forward to rolling out this service in all of our markets.”
“The launch of the Curb TV media platform helps bolster Curb’s industry-leading ride experience by delivering local, relevant and timely news and entertainment content to travelers on the move,” said Patrick Lashinsky, CEO of Curb. “We are excited to expose riders nationwide to terrific, on-demand content produced by CBS Television Stations.”