CBS O&Os To Serve Doctors’ Offices

A new partnership with Health Media Network  will bring the stations’ entertainment content to more than 12,000 medical locations to supplement HMN’s health and wellness information and healthcare news.

The CBS Television Stations group and Health Media Network (HMN) today announced under a partnership by which the CBS O&Os will deliver health and wellness news and information and entertainment to more than 12,000 medical locations throughout the U.S.

HMN provides patient education on TVs in physician waiting rooms and large medical practices through its Healthy Living Wallboard Network, HMN Mobile Health platform and Doctor Discussion Guides. HMN currently reaches more than 350 million consumers a year and 55,000 physicians in waiting rooms of doctors’ and other medical facilities.

The alliance includes a cross-marketing agreement that creates opportunities for both brands to leverage each other’s products in strategic sales efforts.

“We are extremely pleased to partner with Health Media Network to make our award-winning content available on yet another great platform so that millions of people in the markets we serve can stay connected to our stations,” said Peter Dunn, president, CBS Television Stations. “This strategic alliance will enhance our CBS Health Solutions vertical which provides health and wellness advertisers with integrated solutions.”

“This partnership creates a powerful alliance between two of the most trustworthy sources of news and information in the health and wellness sector,” says Christopher J. Culver, the CEO of Health Media Network. “This alliance provides unprecedented reach for advertisers that want to engage their brands with multiple touchpoints, at every moment during consumer’s health journey — from home to point of care and beyond.”

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