Decentrix Guardian Aims To to Optimize Business

Decentrix Inc. has released Mediabase Guardian, the company’s next-generation business optimization technology. Part of the Decentrix BIAnalytix family of products, Mediabase Guardian measures workflows at any given point in time, uses data probes to garner insights into the data flows between systems, and leverages this real-time information to enable continuous process improvement.

“Rather than automate institutionalized workflows and practices within a media organization, Mediabase Guardianmakes it possible for that organization to identify the processes it must address in order to optimize the business as a whole,” said Wayne Ruting, Decentrix CEO. “If a media organization measures the interactions between people, processes, and technology and optimizes them, then it has implicitly optimized its business. With the benefit of this innovative optimization platform, media businesses will come to question whether they really need a traditional workflow system ever again.”

Mediabase Guardian monitors and measures business workflows by integrating with Mediabase SQLInsight, which monitors application performance, and with CloudMBI Sentinel, which monitors and maps business processes to optimize cloud infrastructure resources. With these two connections, Mediabase Guardian can provide a central enterprise-based repository of history that addresses the acquisition, aggregation, and normalization of business metrics — reflecting business workflow performance and enabling media organizations to derive meaningful KPIs. Sophisticated data analytics and visualizations help inform effective management of people, processes, and technology.

Thanks to the open-architecture philosophy that permeates the entire Decentrix BIAnalytix product portfolio, Mediabase Guardian integrates readily with modern desktop and mobile applications. The combination of Mediabase Guardian with Decentrix technology and consulting services on premise, in the cloud, or as a hybrid platform ensures that a media organization can adapt quickly to today’s constantly changing business process requirements.