Delta Media Stations Adopt vCreative PPO

Louisiana’s Delta Media Corp. has begun the new year with a new way to handle continuity. Its four television and three radio stations have replaced their old production orders with a paperless system by adopting vCreative PPO to manage continuity/production workflow. 

While close to 2,000 radio stations use the vCreative PPO system, Delta is the first company to sign with vCreative for specific use in television.  Additional television clients are in the works for PPO.

vCreative President Jinny Laderer sees a bright future for vCreative PPO in television. “The continuity process for TV production is very similar to that of radio,” she says, ”so we are excited to be able to offer our cloud-based workflow system to TV stations.”