Dish Falls With Record Customer Loss
Dish Network lost a record number of TV subscribers in the second quarter as programming blackouts and price increases drove customers to seek cheaper online alternatives, reviving industrywide concerns about “cord-cutting.” Dish shed 281,000 pay TV customers in the quarter, compared with a loss of 81,000 a year earlier.
This article was originally posted on bloomberg.com
The folly of Dish is that they would rather self-injure by refusing to negotiate with Tribune, the NFL Network and other networks over the past two years then keep subscribers happy. There’s a lesson here because while Dish has lower prices then the other MVPDs that alone is not enough to retain subscribers if the service stinks nor will the company gain new sign ups. Bad word of mouth is all it takes. Dish still ranks #5 in worst customer service. Ergen needs clean up Dish’s act if the company plans on staying in business.