The promotion of the network's central sales director is part of Bounce's effort to grow its national sales division. The push also includes new hires and the opening of a West Coast sales office.
Elverage Allen To Lead Bounce Ad Sales
Elverage Allen has been named Bounce TV’s EVP of advertising sales, part of the network’s effort to grow its national sales unit.
Allen, who will be based in New York, moves into the position from Chicago, where he served as Bounce’s central sales director.
“Elverage has developed and directed innovative, impactful and revenue-generating strategies throughout his career. He has had great success on behalf of Bounce in the central region of the country and now will lead those efforts on the national stage,” says Bounce COO Jonathan Katz.
New hires including Erick Asenjo as Bounce’s VP of ad sales. Asenjo comes from TV One. Sean Woodle, who previously worked at ESPN and BET, is the network’s new VP of ad sales for the West Coast.
“These moves and expansion will further strengthen our efforts and help advertising partners capitalize on Bounce’s growth and soaring popularity with consumers,” Katz said.
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