Entertainment Studios Adds Gentile As Cable AE

Entertainment Studios Inc. today appointed Matt Gentile account executive for cable advertising sales for Entertainment Studios Networks (ESN) — the cable television division of Entertainment Studios — effective immediately. Gentile will work out of the ESN offices in New York City.  

In his new position, Gentile will be responsible for advertising sales, in addition to managing and supervising advertising and sponsorship accounts across all seven of the ESN portfolio of cable television and digital networks, which are available to nearly 80 million subscribers nationwide on Verizon FiOS, CenturyLink, AT&T U-verse and DirecTV, among others.

Gentile reports directly to ESN’s president of cable advertising sales, Cindy Kelly, who joined ESN last month.

Gentile’s experience includes ad sales positions at Ion Media Networks, BabyFirst, USA Networks and Comcast Networks/NBCUniversal (including E!, SyFy, Style, G4 and Golf Channel). Gentile has also coordinated and overseen sponsorship deals with numerous brands including L’Oreal, Budweiser, Johnson & Johnson, Victoria’s Secret and MillerCoors.