Entravision Promotes Two Marketing Execs

Lilly Gonzalez becomes EVP of integrated marketing solutions, East Coast, while Humberto Hormaza is now SVP, integrated marketing solutions, Orlando.

Entravision Communications Corp. today promoted Lilly Gonzalez to EVP of integrated marketing solutions, East Coast, and Humberto Hormaza to SVP of integrated marketing solutions, Orlando, effective immediately.

As a regional EVP, Gonzalez will serve as the team leader for all of Entravision’s East Coast cross-platform assets, including Washington;, Hagerstown, Md.; Boston; Hartford-Springfield, Conn.; Orlando, Fla.; and Tampa, Fla. She will be responsible for developing and executing hyper-local marketing packages for corporate and national initiatives, as well as providing analyses of regional audiences, advertisers and public affairs. Gonzalez will report directly to Mario M. Carrera, Entravision’s chief revenue officer.

Gonzalez began her broadcasting career at Entravision’s Univision-affiliate WVEA Tampa, where she was thereafter promoted to SVP of WVEA and WFTT. She most recently served as Entravision’s SVP, integrated marketing solutions, Orlando.

Gonzalez earned her Bachelor of Science degree in business administration from the University of South Florida.

Succeeding Gonzalez is Hormaza. As an SVP of integrated marketing solutions, he will be responsible for driving client-based marketing campaigns and supporting Gonzalez in the Orlando market. He is a seasoned media executive, with more than 13 years of experience in the Hispanic entertainment industry. Hormaza previously was a VP of integrated marketing solutions for Entravision’s WVEN, WOTF and WNUE-FM.

Gonzalez will closely manage and collaborate with all local SVPs of integrated marketing solutions, including Hormaza, as well as Entravision’s operations, finance, strategy, and communications departments.


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