EZNews Buy Gives Ross NRCS Market Share

Ross Video revealed its strategy for giving its market share in the newsroom computer system market a major bump: buy it.

Speaking at its April 6 pre-NAB press conference in Las Vegas, company CEO David Ross announced the acquisition of Automated Data Systems (ADS) in LaCrosse, Wis. The acquisition gives Ross Video immediate access to nearly 200 existing users of ADS’s EZNews newsroom computer system.

At the press event, Ross revealed that Ross Video will begin migrating users of EZNews to its own Inception News newsroom computer system. The move will make Inception News “one of the top newsroom computer systems in the world,” Ross said.

Introduced at IBC 2013 in Amsterdam in the September, Inception News is a multiplatform content creation system for news. Building market share in a mature newsroom computer system marketplace was a challenge for a new newsroom computer system, even one that taps the latest technology and is designed to make it easy to distribute stories on social media and their websites.

Migrating EZNews users to Inception News make it simpler for Ross Video to build momentum in a market dominated by The Associated Press’ ENPS and Avid’s iNews.

Purchasing ADS also puts Ross Video in the teleprompter business with the newly acquired company’s EZPrompt Windows-based prompter.

This year, Ross Video is celebrating its 40^th year in business. At the press conference, Ross recited an extensive list of qualities that has given the company “outrageous” success during its past.

Ross also introduced several new products, including Acuity, a full 3G 1080P and quad link UHD (4K) production switcher that replaces the company’s Vision switchers at the top of its production switcher line.

Acuity accommodates all current production formats as well as full 3G 1080P and quad link UHD (4K).