Fisher Launches Commenting Platform

Fisher Interactive Network is launching Livefyre, a real-time conversation and commenting platform, on all its news and entertainment websites.

Livefyre is a social engagement platform that Fisher says “turns news story comment sections into live conversations, increases the quality of those conversations and creates an entirely new social news experience.”

“We know our stories, photos and videos are sparking conversations across platforms and networks,” said Jenny Kuglin Fisher Interactive general manager of social media and content. “Now you can find and engage with all those conversations in one place.”

Designed for the social web, Livefyre replaces static comment sections with dynamic, real-time conversations that empower users and help build hyper-active communities.

“With Livefyre you’ll see immediate page loads, quicker access to the most interesting discussions, searchable comments and the ability to have a real-time conversation,” said Anne Tiller, Fisher Interactive Network director of design, development and human factors.

Livefyre collects, shares and displays social conversations taking place live on Facebook, Twitter and in the traditional comments section.

Features of the new Livefyre social conversation and commenting system on Fisher Interactive sites include:

• A tagging feature that allows users to share thoughts, react to on-going conversations and spark new debates with their social networking friends without leaving Fisher Interactive sites.

• No more refreshing the page to see new comments thanks to real-time updates within the LiveFyre conversation stream.

• Strategically searchable commenting and social interactions.

• Intelligent spam filtering and moderation features that allow site managers to deliver the best experience to more users more often.

Livefyre made its debut on Portland based KATU.com and has been rolled out across other Fisher sites including Seattle’s KOMOnews.com, Eugene’s KVAL.com, Boise’s KBOI2.com and Bakersfieldnow.com among many others.