Fox Television Stations Partners With LiveRail

Joe Oulvey, EVP, Fox Stations Sales: "By adding LiveRail to our digital video programmatic solution, the Fox TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment.”

Fox Television Stations today announced that it has partnered with digital programming company LiveRail to “further monetize display and video impressions across the O&O group”, according to Joe Oulvey, EVP, Fox Stations Sales.

LiveRail, a Facebook company, is a publisher monetization platform for video — with more than 10 billion impressions delivered via its platform each month. LiveRail provides clients with the technology infrastructure to sell their video inventory smarter and safer, across all devices.

In making the announcement, Oulvey said: “In recent years, the trend among digital advertisers has been a flight to quality as it relates to content. By adding LiveRail to our digital video programmatic solution, the Fox TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment.” 

Jesse Clemmens, private exchanges manager, LiveRail at Facebook added: “We look forward to helping Fox monetize their video and mobile video inventory across local TV markets. By implementing LiveRail’s Video Private Exchange (VPX), Fox is able to tap into the rapidly growing programmatic market and connect key advertiser clients with premium, biddable programmatic video inventory.”


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