Innovation ‘MED Talks’ Set For NAB Small Market Television Exchange

A new speaker program to encourage television industry people to submit innovative ideas, business plans or inspirational leadership strategies will debut at the NAB Small Market Television Exchange (SMTE) to be held in Phoenix, Ariz., Sept. 15-17. The first “MED Talk” will be selected by the NAB SMTE planning committee.

“Motivate, Educate and Demonstrate, that’s what our five-minute MED Talks are all about,” said Madelyn Bonnot-Griffin,co-chair of the NAB Small Market Television Exchange. “We want new inspirational topics about the future of the TV industry and we know some of the greatest innovation is coming from small markets. We want to provide an industry platform to hear about it and allow station people to share it” she said.

This “TED Talk”-inspired project is the brainchild of Pat Pattison of Incentive Sales Rewards, who is co-sponsoring the project and providing the free airfare, hotel and NAB SMTE registration to the chosen  MED Talk speaker.

“We love the NAB SMTE and have supported it for many years by providing air, hotel and registration packages to many TV stations via our trade program.” Pattison said. We have seen how some of the best ideas and business strategies come from small television markets. This MED Talk contest will insure that anybody at a small market TV station with a good idea can be heard at the conference.”

The competition is open to anyone that works at a market 75+ TV station. Deadline for submissions is  Aug. 26. To submit ideas and be picked to be the first MED-Talker and get a free trip to the NAB SMTE in Phoenix, go to www.incentivesalesrewards.com and then to the “MED Talk” page.

The NAB Small Market Television Exchange is the industry’s only national conference designed exclusively for small market groups and stations in DMAs 75+. SMTE presents leadership and sales management strategies, success stories that reflect fresh thinking to help grow business and creative sales promotion ideas for TV stations to use. For more information, go to www.nab.org/smallmarket.

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